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Fitting the pieces...
We know that everyone is different. Since we opened for business, our commitment to limitless exploration, innovative consultations, and collaborations has kept our creative community coming back again and again. We never stop improving and will continue to expand our offerings based on the exciting changes in the marketplace and how our clients choose to explore them.
We offer a variety of services to meet the needs of consumers where they choose to dwell. We specialize in consulting services that support the healthcare sector, public and private foundations, non-profits and for-profit community-based service organizations, the performance arts, fine arts, and academia.
We provide and extensive background in particle experience and marketing know-how. Clients understand that working with What A Concept is an innovative way of developing new ideas and opportunities. What A Concept and its strategic partners will be challenged, rewarded, and respected. Creating strategies and activations to meet the needs of this changing world is exciting and worth exploring.
Our Services
Empowering organizations to cultivate and implement fresh ideas, fostering breakthrough solutions, and igniting a spirit of motivation and innovation.
Designing effective strategies that respect and integrate language, culture, expectations, local standards, and legal requirements, among other factors, to ensure adaptability and resilience.
Inspiring and giving strategically that aligns with a company's business objectives and values.
Expanding through which strategies and execution are designed utilizing a creative process through the arts perspectives.
Meeting people where they are and treating others how they want to be treated. What A Concept!
Adapting to changes in the market and the efficiency level of an organization when delivering output.
Exceeding the expected outcomes of the audience and sponsor, ensuring a satisfying experience for all.
Creating a positive, mind-blowing, lasting impression.
Reimagine the future
Our organization strives to make a difference in people’s lives through
its innovation consultation. We help our clients adjust to changing times,
reimagine the future, and innovate to create a sustainable and exciting future. What differentiates us from other businesses is our ability to truly connect with our customers, and provide exceptional, creative services they deserve.
What a Concept!
In January 2013, Floyd was appointed to the national board of Americans for the Arts (DC). In addition, he serves on the boards of the Hartford Public Library, the CT Arts Foundation, the CT Arts Council, the Bushnell Center of Performing Arts Board of Ambassadors, Arts Ignite (NYC), Xavier University’s Corporate Advisory Board (LA), Howard University’s School of Communications Board of Visitors (DC), and an honorary board member of Hartford Performs.
Floyd is the recipient of many professional and civic awards. Most notably Black Doctors.org and John Hopkins Center for Health Disparities Solutions 45 most influential Blacks in Healthcare, The National Action Network’s National Merit Award, and the Martin Luther King National Service Award by the Institute for the Advancement of Multicultural and Minority Medicine (IAMMM) both in Washington, DC. He is a recipient of the CT Governor’s Patron of the Arts award, the National Council of Community and Justice’s (NCCJ) Human Relations award, the 2022 Bushnell’s Yandow Award for Arts Education, and the OnCon Icon 2020, 2021, and 2022 Top Marketer Award recognizing the top marketers in the world.
He is a trained actor and a member of the Actor’s Equity Association. He is also a member of the Executive Leadership Council (ELC), the National Association of Health Services Executives (NAHSE), and lifetime members of the National Black MBA and Alpha Phi Alpha Fraternity Incorporated.
Floyd graduated from Lincoln University in Oxford, Pennsylvania, with a BS in History/Public Affairs. He received his MBA in Marketing/Strategy from Pepperdine University’s Graziadio School of Business and Management, Malibu, California. He is a doctoral candidate at the University of Hartford focusing on Arts Education and Educational Leadership in Social Justice. Born in Newport News, Virginia, Floyd resides in Hartford, Connecticut.
How it Began...
Floyd W. Green, III, is a philanthropist and founder of What a Concept LLC, a company focused on creating wow moments through strategic philanthropy. In 2021, he retired as Vice President of Community Affairs from Aetna, a CVS Health company. Because of his work, he speaks nationally on strategic philanthropy, community engagement, cultural consciousness, localization, and marketing to diverse consumers. He also advocates nationally the importance of STEM vs STEAM (Science, Technology, Engineering, the Arts, and Math).
Fitting the pieces...
We know that everyone is different. Since we opened for business, our commitment to limitless exploration, innovative consultations, and collaborations has kept our creative community coming back again and again. We never stop improving and will continue to expand our offerings based on the exciting changes in the marketplace and how our clients choose to explore them.
We offer a variety of services to meet the needs of consumers where they choose to dwell. We specialize in consulting services that support the healthcare sector, public and private foundations, non-profits and for-profit community-based service organizations, the performance arts, fine arts, and academia.
We provide and extensive background in particle experience and marketing know-how. Clients understand that working with What A Concept is an innovative way of developing new ideas and opportunities. What A Concept and its strategic partners will be challenged, rewarded, and respected. Creating strategies and activations to meet the needs of this changing world is exciting and worth exploring.
Awards and Accolades (so far...)
Lincoln University Alumni of Excellence Award
2024
Bushnell Theater’s William A Yandow Arts Educator Award
2022
OnCon Icon Top Marketer Award recognizing the top 100 marketers in the world
2022, 2021 and 2020
National Council of Community and Justice’s (NCCJ) Human Relations Award
2021
2018, 2015 and 2013
Connecticut State Conference of NAACP's 100 Most Influential Blacks
2018
Charter Oak Health Center's
Community Partner Award in CT
Middlesex County Economic
Development Initiative Award
2017
MLK National Service Award,
Institute for the Advancement of
Multicultural and Minority Medicine
2017
2016
CT Governor's Patron of the Arts Award
Merit Award, National Action Network's
Martin Luther King Breakfast
2015
Catalyst Award for Transformational Leadership by The Conference of Churches (The 224)
2015
DTC Perspectives' Outstanding Multicultural Health Marketer of the Year Award
2015
Black Doctors.org/John Hopkins Center for Health Disparities 45 Most Influential Blacks in Healthcare
2014
Connecticut's George W. Crawford
Black Bar Association's Leadership Award
2014
STEMCConnector's 100 Diverse
Corporate Leaders in STEM for STEAM
2014
Uptown Professional Magazine's
100 executives in corporate America
2014, 2012 and 2011
Savoy Magazine's 100 Most Influential Black Executives in Corporate America
2014 and 2012
Hartford Children's Theater at Heart Award
2011
2011
CT Rivers Boy Scout of America's Whitney M Young Award
2013
Connecticut's 100 Men of Color Award
2010
BEYA Emerald Award for Community Outreach in STEM
Sankofa Award for service to the Hartford Community
2009
National Newspaper Publisher (NNPA) Chairman's Award
2008
100 Black Men Distinguished Leader Award
2008
Kappa Alpha Psi Community Leader Award
2008
International Aurora Gold Award for Excellence in Marketing
2007
Greater Hartford Urban League's Volunteer of the Year
2007
Empire Who's Who in Business
2005-2006
Let's reimagine & innovate.
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